Process or Procrastination
“ Know what your customers want most and what your company does best. Focus on where those two meet” - Kevin Stirtz
Marketing your business is not your sales pitch, instead marketing is used to help your customers buy and make educated purchases. Your marketing efforts should bring your potential client to your sales process. Your sales process should not be confusing. Instead your sales process should be the part where your potential clients gain clarity about you and your business. It’s time we stop procrastinating and taking our clients on a roller coaster of advertisements.
Here are 3 ways to create a clear sales process to better serve your clients:
Do the work for your potential clients:
All your information should be brought to them. They should not have to perform a CSI investigation to know what your business and product is about
Get that elevator pitch set:
Keep your description of what you're selling as simple as possible. If you have to explain the idea behind it, it’s not simple enough
Simplify the close:
Let them give you the money. Above all else, when people are ready to pay don't make them jump through hoops to do so.
Closing a sale comes from clarity. It comes from your client understanding your product or service and trusting that you will deliver on what you have promised. Follow these 3 steps to take your current sales process and make it more client friendly. A customer focused business is the best strategy you can implement.