Are you stuck between a rock and a hard place when it comes to getting your business message out into the world? If so, you are not...

Before being “ authentic” became a brand itself, marketing was always about making it personal. It was about getting your message out...

It’s time to stop being busy and start getting productive. If you are familiar with my work at all, you know I do not agree with the idea...

Communication is not about listening with the intent to reply, but instead with the intent to understand. In 2014 I traveled to Brazil to...

We have reached the Autumn Equinox and the official shift into this beautiful time of year. The change of the season is always an...

When I first started Lady ChangeMakers I was terrified of putting myself out there. I didn’t want to be the face of my brand, I just...

We’re living in a crowded entrepreneurial era. It is possible to start a business with only a laptop and a reliable internet connection....

Life can be hard. Our family, children, finances, jobs, schedules, deadlines, bills, social lives, goals, travel plans, dinner ideas,...

“ You create a credible brand by staying true to who you are” - Hilary Sawchuk Marketing is meant to reach humans, so you need to be...

When thinking about social media, people often say it’s easy. Sure, for your personal page, you share what you want, when you want. But...

“ Know what your customers want most and what your company does best. Focus on where those two meet” - Kevin Stirtz Marketing your...

I never recommend having a “script” in front of you, but I always recommend coming prepared to a sales call. That means having a general...

Success with any marketing plan is the result of sound strategy, not perfectly executed tactics. There is so much advice out there...

A marketing plan is an essential aspect to your overall business. Whether you are just starting a business or growing your current...

“Negotiation is not an act of battle; It’s a process of discovery. The goal is to uncover as much information as possible” - Chris Voss...

Let’s get real, there’s an art to sales. Even though some of you reading this may love it, most of us know that sales can have a bad...

Marketing has become so complicated that everyone thinks they know how to do it. Yes, you read that right. The inevitable "How to market"...