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3 days ago
2 min

3 Ways Your 2021 Marketing Plan Will Need to Change

Are you stuck between a rock and a hard place when it comes to getting your business message out into the world? If so, you are not alone...

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Christina Mendelson

Oct 17
2 min

Make It Personal

Before being “ authentic” became a brand itself, marketing was always about making it personal. It was about getting your message out wit...

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3 ways to market your business more efficiently

Christina Mendelson

Sep 28
2 min

3 ways to market your business more efficiently

It’s time to stop being busy and start getting productive. If you are familiar with my work at all, you know I do not agree with the idea...

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Sometimes you have to shut the hell up to truly communicate

Christina Mendelson

Sep 23
3 min

Sometimes you have to shut the hell up to truly communicate

Communication is not about listening with the intent to reply, but instead with the intent to understand. In 2014 I traveled to Brazil to...

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Christina Mendelson

Sep 21
5 min

Wellness for the Transition into Autumn

We have reached the Autumn Equinox and the official shift into this beautiful time of year. The change of the season is always an opportu...

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From Invisible to Visible- How to be seen on Instagram

Christina Mendelson

Sep 14
5 min

From Invisible to Visible- How to be seen on Instagram

When I first started Lady ChangeMakers I was terrified of putting myself out there. I didn’t want to be the face of my brand, I just want...

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Christina Mendelson

Aug 31
3 min

5 Steps to Brand Clarity

We’re living in a crowded entrepreneurial era. It is possible to start a business with only a laptop and a reliable internet connection. ...

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Christina Mendelson

Aug 24
3 min

A Diabetics Guide to Mindfulness

Life can be hard. Our family, children, finances, jobs, schedules, deadlines, bills, social lives, goals, travel plans, dinner ideas, bir...

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Christina Mendelson

Aug 19
3 min

Put YOU back into your strategy

“ You create a credible brand by staying true to who you are” - Hilary Sawchuk Marketing is meant to reach humans, so you need to be huma...

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3 Steps To Get Your Time Back with Social Media Marketing

Christina Mendelson

Aug 17
3 min

3 Steps To Get Your Time Back with Social Media Marketing

When thinking about social media, people often say it’s easy. Sure, for your personal page, you share what you want, when you want. But f...

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Christina Mendelson

Aug 11
1 min

Process or Procrastination

“ Know what your customers want most and what your company does best. Focus on where those two meet” - Kevin Stirtz Marketing your busine...

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Christina Mendelson

Aug 10
3 min

How to prepare for a sales call

I never recommend having a “script” in front of you, but I always recommend coming prepared to a sales call. That means having a general ...

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Want a thriving marketing plan? Try this audit

Christina Mendelson

Aug 3
2 min

Want a thriving marketing plan? Try this audit

Success with any marketing plan is the result of sound strategy, not perfectly executed tactics. There is so much advice out there coachi...

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Christina Mendelson

Jul 26
2 min

Marketing Plan 101: Back to the Basics

A marketing plan is an essential aspect to your overall business. Whether you are just starting a business or growing your current busine...

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Connect to Sell- 3 ways to build quick rapport

Christina Mendelson

Jul 22
2 min

Connect to Sell- 3 ways to build quick rapport

“Negotiation is not an act of battle; It’s a process of discovery. The goal is to uncover as much information as possible” - Chris Voss T...

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Christina Mendelson

Jul 22
3 min

Take the SUCK out of sales

Let’s get real, there’s an art to sales. Even though some of you reading this may love it, most of us know that sales can have a bad repu...

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Christina Mendelson

Jul 20
2 min

STOP wasting your marketing budget

Marketing has become so complicated that everyone thinks they know how to do it. Yes, you read that right. The inevitable "How to market"...

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