Christina Mendelson Nov 28, 20202 min3 Ways Your 2021 Marketing Plan Will Need to Change Are you stuck between a rock and a hard place when it comes to getting your business message out into the world? If so, you are not...
Christina Mendelson Oct 17, 20202 minMake It Personal Before being “ authentic” became a brand itself, marketing was always about making it personal. It was about getting your message out...
Christina Mendelson Sep 28, 20202 min 3 ways to market your business more efficientlyIt’s time to stop being busy and start getting productive. If you are familiar with my work at all, you know I do not agree with the idea...
Christina Mendelson Sep 23, 20203 minSometimes you have to shut the hell up to truly communicate Communication is not about listening with the intent to reply, but instead with the intent to understand. In 2014 I traveled to Brazil to...
Christina Mendelson Sep 21, 20205 minWellness for the Transition into Autumn We have reached the Autumn Equinox and the official shift into this beautiful time of year. The change of the season is always an...
Christina Mendelson Sep 14, 20205 minFrom Invisible to Visible- How to be seen on Instagram When I first started Lady ChangeMakers I was terrified of putting myself out there. I didn’t want to be the face of my brand, I just...
Christina Mendelson Aug 31, 20203 min5 Steps to Brand Clarity We’re living in a crowded entrepreneurial era. It is possible to start a business with only a laptop and a reliable internet connection....
Christina Mendelson Aug 24, 20203 minA Diabetics Guide to Mindfulness Life can be hard. Our family, children, finances, jobs, schedules, deadlines, bills, social lives, goals, travel plans, dinner ideas,...
Christina Mendelson Aug 19, 20203 minPut YOU back into your strategy “ You create a credible brand by staying true to who you are” - Hilary Sawchuk Marketing is meant to reach humans, so you need to be...
Christina Mendelson Aug 17, 20203 min3 Steps To Get Your Time Back with Social Media Marketing When thinking about social media, people often say it’s easy. Sure, for your personal page, you share what you want, when you want. But...
Christina Mendelson Aug 11, 20201 minProcess or Procrastination“ Know what your customers want most and what your company does best. Focus on where those two meet” - Kevin Stirtz Marketing your...
Christina Mendelson Aug 10, 20203 minHow to prepare for a sales call I never recommend having a “script” in front of you, but I always recommend coming prepared to a sales call. That means having a general...
Christina Mendelson Aug 3, 20202 minWant a thriving marketing plan? Try this audit Success with any marketing plan is the result of sound strategy, not perfectly executed tactics. There is so much advice out there...
Christina Mendelson Jul 26, 20202 minMarketing Plan 101: Back to the Basics A marketing plan is an essential aspect to your overall business. Whether you are just starting a business or growing your current...
Christina Mendelson Jul 22, 20202 minConnect to Sell- 3 ways to build quick rapport “Negotiation is not an act of battle; It’s a process of discovery. The goal is to uncover as much information as possible” - Chris Voss...
Christina Mendelson Jul 22, 20203 minTake the SUCK out of sales Let’s get real, there’s an art to sales. Even though some of you reading this may love it, most of us know that sales can have a bad...
Christina Mendelson Jul 20, 20202 minSTOP wasting your marketing budgetMarketing has become so complicated that everyone thinks they know how to do it. Yes, you read that right. The inevitable "How to market"...